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How to Build A Great LinkedIn Profile, Step by Step

To build a great Linked In profile and stand out from the rest, all you need to do is just follow these basic tips. From your profile picture to the key words in your descriptions, we’re going to guide you step by step so you‘ll have the perfect LinkedIn profile.

First Impressions

Your profile picture is what makes the first impression on people, so you need to take care with this. Choose a photo that clearly shows your face, that transmits confidence and self-assurance and that is also suited to the professional environment. This means, don’t use a photo from a party or a picture of you surfing.

Right below, you can add your title, position or specialty. This is the second thing that people will see about you, so make sure it is appropriate, that it represents you and differentiates you from the rest.

Next is your personal summary. Talk about yourself, your experience, your goals, in about three paragraphs. This is your opportunity to highlight your professional achievements, but also to include a personal touch that differentiates you in this first impression. And please, avoid words that don’t add anything, no matter how nice they sound. And don’t use the third person.

Completing the LinkedIn profile

When talking about your experience and training, don’t just talk about your job duties. Talk about what you did, how you did it, and the impact it had on the company.

Since a picture is worth a thousand words, to create a great profile you have to take advantage of the communication possibilities offered by LinkedIn. The platform lets you add videos, photographs and presentations, so in addition to talking about your work, you can also show it.

LinkedIn is a social network, so you should socialize on it. Here’s where aptitudes come into play. You fill this in, adding your specialties, such as “Recruiting”, “Excel”, “Teamwork” … and your contacts validate these, attesting that they are true. When filling in this part, make sure these are relevant, because if you aren’t careful, you can end up with “Powerpoint” or “Spanish” as your outstanding talents, while other specialties aren’t seen.

Recommendations are another key point when creating a good LinkedIn profile. You can ask colleagues to talk about you, your qualities and achievements. And speaking of achievements, you can also add them at the end of your profile, in the form of publications, certifications, courses or languages.

Now you have the basics necessary to create your profile. Even if you’re not looking for a job, you still shouldn’t ignore this network. And just like with a plant, you have to take care of it regularly. So keep updating your profile and connecting with your contacts.

As a final piece of advice, remember that you can also create a version of your profile in another language, something very relevant for international professionals.


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