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Corporate Social Responsibility, active engagement with the environment

responsabilidad social corporativa

Corporate Social Responsibility is the perfect relationship that should exist in a Company (Reputation and Profitability) with People (Social Welfare) and the Planet (Environment).

Companies an an entity committed to their environment

Companies have to take into account the environment that surrounds them, improving it and being clear about the strategic importance of the people who are part of it. There are many factors and diverse needs that have to be met as an organization, and this is also a value that companies have to own and assume voluntarily.

There are many interesting examples of socially responsible companies that contribute to sustainable development, economic and social welfare, and which are managed under the CSR model of Corporate Social Responsibility.

Examples of Corporate Social Responsibility

H&M: “Help us recycle”

Their “Clothing Collection” program is a global initiative in which this Swedish company has laid the foundation for future sustainable recycling.

With their initiative of “Drop off clothes that you no longer want in the recycling box at your local store. From loose socks to a worn or faded shirt. No matter the brand or its condition! Everything counts! The cothes will be taken to the nearest recycling plant for manual sorting.” Their CSR action covers several categories:

  • Rewear: The items that can still be worn will be sold as second-hand items.
  • Reuse: Textiles that can no longer be worn will be transformed into other products, such as recycled fashion collections or cleaning cloths.
  • Recycle: Textiles that cannot be reused will have a second life as textile fibers or will be used to manufacture products such as wetting or insulating materials for the auto industry. Any profit from this collection of used clothing will be donated to research projects on textile recycling and social projects.

In the first two cases, “for each bag of clothing you deposit, you will receive a coupon to redeem on your next purchase at H & M.”

LUSH: Charity Pot: “soft skin for a better world”

The Lush stores offer cruelty-free, vegetarian and vegan handmade cosmetics using fresh and natural ingredients such as fruits, vegetables and oils … it contributes to the conservation of the environment, the protection of animals and the defense of human rights. They support associations and local initiatives that pursue real long-term change and a fairer society for the whole world.

To help support the causes that matter most to them, they have created a cream for the body and hands, a product that reformulates the usual way of supporting NGOs: Charity Pot is made using a self-preserving formula and sustainable ingredients from its Slush Foundation projects. They fill the pot with nutritious Fair Trade cocoa butter from the Community of Peace in Colombia, Fair Trade Olive Oil and Moringa oil from perma-culture projects in Kenya and Ghana.

Every cent you pay for a Charity Pot (less VAT) goes entirely to their solidarity fund to support related projects that are in line with their ethics and their vision of a better world.

ADIDAS: “We assume responsibility for the entire life cycle of the sport”

This is a German multinational company founded in 1949, dedicated to the manufacture of footwear, sportswear and other products related to sports and fashion (handbags, shirts, watches, etc.), and sponsorship of events and sports figures worldwide.

Being a sustainable company for them is about finding a balance between the expectations of their shareholders, the needs and concerns of their employees, their supply chain and the environment. In order to act as a responsible business, they are committed to respect for human rights, which will contribute to lasting global economic success.

Focus on sustainability

enfoque de sostenibilidad

Its sustainability map identifies six strategic priorities to address the problems and challenges of the spaces where their sports products are manufactured (all the places where they are created, designed, manufactured and shipped), sold (retailers, wholesalers and e-commerce) and used (from the inside court to the outdoor field, anywhere in the world). After the full life cycle of the sport is completed, their more integrated approach has helped them build their business more responsibly across their supply chain, with tangible and measurable objectives, and it ensures that sports remain a source of happiness for all people.

MERCADONA: “A shared and sustainable project that has been built over more than 35 years”

Delivery of 3,000 kilos of product to the Food Bank, replacement of plastic bags in 66 more stores, daily donation of products to the social dining room “CES Punto Omega” Móstoles (Spain), are among its activities. These are a few examples of the CSR model that Mercadona has put into practice.

In Spain, Mercadona purchases 17,533 million euros a year of products, or 85% of its total, and it has been identified as the largest group of white label supermarkets. In addition, it has a sustainable agro-food chain based on trust in the consumer. The activity of Mercadona and its assembly line accounts for 1.7% of Spain’s GDP, with a contribution of 19,500 million euros, and 3% of total employment in Spain, with 545,000 direct, indirect and induced jobs.

Its corporate social responsibility is based on a strategy of social and environmental commitment:

  • Social commitment: Regular donations to various food banks in Spain and organizations like the Red Cross, Cáritas and some soup kitchens, shelters.
  • Energy saving: the Eco-efficient Store project, developed in 2007, includes a set of best practices such as the reduction of the height of false ceilings, the installation of heat recovery systems in machinery rooms, the lighting of outdoor areas and parking lots, and control of interior lights through motion-detection sensors.
  • Waste and cleaning products: the company insists on the reuse of certain products that have been used in other phases of production. Plastic containers, cardboard cartons, and plastic wrap (poliexpan) are returned to the warehouses and logistics blocks using reverse logistics.

Mercadona, its integrated suppliers, and some specialty suppliers, make up an industrial cluster of 249 factories in Spain.

KHIEHL´S: “Kiehl’s Mission” 

Kiehl’s is a unisex brand with an extensive line of face, body and hair treatment products. Kiehl’s is committed to preserving the standards created by its founding family, standards which have been faithfully carried out generation after generation.

The ingredients are the most important component of their products. The formulas are selected with ingredients that are really beneficial for the skin and with virtually no preservatives.

Since its origin, it has been characterized by the importance it gives to reciprocity with the community. The brand has collaborated for decades with charitable, non-profit organizations. Some example are the fight against AIDS, Childhood Cancer, autism and environmental preservation.


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